ARK Group is a B2B publishing and events company providing leading products for the Legal and Information Management markets and part of the Wilmington Group plc. They required two sister sites to be created around the central themes of Risk and Knowledge Management to help promote events, books and information relevant to their corporate, public sector and legal clients. Each site would act as a hub to increase positive brand awareness and provide the opportunity to sell events and books within these communities.
Visitors are encouraged to explore based on their respective business interest with a simple navigation system and clear calls to action. They are then able to browse and register for conferences, summits, and seminars while being shown related white papers and books to support the topic.